Brand Identity
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Our visual and brand identity represents how we intend to pursue our goals of collective health and happiness: looking forward with passion and determination but never forgetting where we started from.
The name SAVIO derives from the first production plant dating back to 1925, purchased by the Group around the mid-1980s (Istituto Chimico Nazionale Savio) and intends to represent, through the adjective “savio”, the authoritative experience and depth of judgment in the pharmaceutical sector.
The four-leaf clover has always been recognized as a good luck symbol.
Through the color red, it expresses dedication and passion in pursuing one’s goals, while the number “four” of the petals, an indicator of solidity and security, represents stability and attachment to one’s Italian roots.